Kingfield Heath Office Furniture range

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Kingfield Heath Office Furniture range

Kingfield Heath has announced changes to its furniture offering for 2007.

From January, the wholesaler will offer a good-better-best option for consumers who want either traditional or contemporary office furniture as they consolidate their desking selection down to six ranges.

In addition, the wholesaler says in a statement that more durable materials and better packaging have been sourced to reduce damages and returns.
Marketing manager, Donna Rowbottom commented: “Our objective has been to simplify our furniture offering to make it easier for our customers to sell furniture. The new ranges have been carefully constructed to ensure consistency, enabling dealers to easily up sell.”

New marketing initiatives have been put in place to promote the new products, including the production of an eight page brochure for each of the new ranges, seating and steel.

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